Take-Two Expects Temporary Boost in Game Pass Subscriptions Due to Call of Duty

According to Take-Two CEO Strauss Zelnick, the inclusion of a high-profile game like Call of Duty in the Game Pass subscription service will likely lead to a temporary increase in subscriptions. However, this move is not expected to influence Take-Two's decisions, as the company prioritizes rational and economically sound choices. Take-Two has been cautious about releasing new AAA titles on subscription services, instead focusing on legacy titles. The company has undergone significant cost reductions, including redundancies, to adapt to the post-pandemic gaming landscape. Despite a quiet year, Take-Two is confident in its ability to deliver big hits, with Grand Theft Auto 6 being a major upcoming release. The company is also working on 15 immersive core games, one independent game, five mobile releases, and three remasters for the 2026 and 2027 financial years. Zelnick remains optimistic about the company's prospects, citing modest tailwinds and a strong catalogue of legacy titles.