Sponsored | How 10 Chambers Leverages Lurkit for Creator Engagement

The 10 Chambers community team, responsible for the game GTFO, has made creators a central part of their marketing strategy. To unveil their upcoming title at The Game Awards, they collaborated with Lurkit to execute a groundbreaking marketing stunt. This was not their first partnership with Lurkit, as they had previously worked together on GTFO. 10 Chambers' Head of Community, Calle Johansson-Sundelius, and Social Media Manager, Vlad Smolyakov, discussed the success of GTFO and the marketing stunt for their upcoming game, Den of Wolves. At its core, 10 Chambers is a game studio founded by ten industry veterans in 2015. The studio has since grown to over 100 people, with GTFO being their first game, a passion project that required players to cooperate to survive. 10 Chambers chose to work with Lurkit again due to their ability to tap into niche communities. Lurkit's creator program allowed 10 Chambers to connect with smaller streamers and their loyal audience. The community team prioritizes quality over quantity, focusing on meaningful engagement rather than just gaining followers. They believe that smaller creators are essential in building an engaged community. To promote their upcoming title, Den of Wolves, 10 Chambers used influencer marketing as their primary strategy. They wanted a unique launch that would start conversations among gamers and boost engagement. Lurkit helped 10 Chambers achieve this goal by supplying 160 streamers with an OBS URL and creating a "faux-hack" of the streamers' OBS to reveal the game as a surprise. The result was a successful stream-breach marketing stunt that generated hype around the title reveal. 10 Chambers considers Lurkit a valuable marketing platform that is open to ideas, executes them perfectly, and provides consistent solutions. They appreciate Lurkit's lean platform, transparency, and self-service model, which allows them to keep their marketing efforts effective and efficient. 10 Chambers plans to continue working with Lurkit in the long term, praising their "full stack tech with a personal approach."