TikTok Success Strategies: Insights from Baldur's Gate 3

Ben Maltz-Jones, creative content manager at Larian Studios, has achieved remarkable success with the official TikTok channel, growing the account from 591 followers to over 280,000 and accumulating 4.7 million likes across 100+ videos. He attributes this success to the freedom to experiment and try new things, thanks to the support of Larian leadership. Maltz-Jones emphasizes the importance of understanding TikTok's strengths and weaknesses, as well as being aware of the platform's legally gray areas, particularly when using viral sounds and celebrity clips. He advises content creators to focus on authenticity, rather than polished production quality, and to approach TikTok as a fan account, rather than a traditional marketing channel. By doing so, creators can develop a unique brand voice and tone, which is essential for success on the platform. Maltz-Jones also recommends consistent posting, using relevant hashtags, and creating bespoke content for TikTok. Additionally, he notes that TikTok's algorithm is geolocked, and using a VPN can help increase the reach of content. Ultimately, Maltz-Jones encourages creators to have fun and be flexible when it comes to creating content for TikTok, embracing the platform's unique characteristics and opportunities.