Intentional Representation at GDC 2024

The 2024 Game Developers Conference kicked off with a panel discussion on fostering diversity and inclusivity in game communities, highlighting the importance of this issue and the obstacles that stand in the way. Moderated by Gamesight head of creator programs Jennifer Zall, the panel included Capcom's senior brand marketing manager Jaclyn Simmons, senior manager for social media and community Andy Wong, and Lilith Games senior brand marketing manager Kayla Mansell, formerly of 2K. The discussion emphasized that creating an inclusive community can only benefit a game and its business, with panelists noting that many issues stem from the industry's reliance on outdated practices. According to Mansell, one of the biggest hurdles is people's resistance to change. "We've been doing things the same way for so long, and people are hesitant to adapt. But the world is changing, and we need to change with it." Wong, who works on the Capcom Creators program, highlighted the challenge of convincing executives that diversity initiatives have a positive impact on the company. Simmons discussed the issue of tokenism, encouraging companies to approach diversity with authenticity. "To me, tokenism means making an effort without a solid foundation or clear goals. We need to think about what we're trying to achieve and how we can create a well-thought-out and intentional community." The panelists stressed the importance of data, citing studies that demonstrate the benefits of diversity from a business perspective. They also shared personal experiences, highlighting why diversity matters from a human perspective. As Wong noted, "Diversity matters because it reflects our world. I want everyone to feel seen and celebrated, regardless of their background." Mansell added that representation is crucial in all aspects of a game, including marketing campaigns. "When we see people from different backgrounds coming together, it creates a sense of togetherness. I want to ensure that our marketing campaigns reflect this diversity, so that everyone feels included and valued."