Empowering Change through Purposeful Play

The South African gaming industry has undergone significant growth, with Sea Monster Entertainment at the forefront of this development. As a work-for-hire studio specializing in games for marketing and serious gaming, Sea Monster has established itself as a leader in the field. According to CEO Glenn Gillis, the studio's mission is to create games that have a positive impact on society. "We believe that play with a purpose can change the world," he explains. "By collaborating with major brands, we aim to find authentic ways for them to engage with gamers and promote meaningful experiences." Sea Monster's approach to game development is centered around the concept of "impact gaming." This involves creating games that not only entertain but also educate and raise awareness about important social issues. The studio has worked on various projects, including Swipa, a game that teaches children about the impact of their actions, and The Last Maestro, a VR project that utilizes classical music to help individuals with PTSD. Gillis emphasizes the importance of diversity and inclusion in the gaming industry, highlighting the unique perspectives and experiences that African developers bring to the table. "Diversity is a real strength," he notes. "By embracing our differences, we can create games that resonate with a broader audience and promote cross-cultural understanding." Despite the challenges faced by the African gaming industry, Gillis remains optimistic about its potential for growth and development. He points to the continent's rich cultural heritage, its growing pool of talented developers, and the increasing demand for African-made games as key factors that will drive the industry forward. The establishment of organizations such as Games for Change Africa and the Pan Africa Gaming Group has also contributed to the industry's maturation. These initiatives provide a platform for developers to share their experiences, collaborate on projects, and promote the African gaming industry to a global audience. As the industry continues to evolve, Gillis emphasizes the need for a demand-led approach, where projects are driven by market needs rather than simply creating games for their own sake. By focusing on the "missing middle" – the production capacity and industrial creative capacity required to create high-quality games – the African gaming industry can unlock its full potential and become a significant player in the global market. In conclusion, the African gaming industry is poised for significant growth, driven by its unique cultural perspective, talented developers, and increasing demand for African-made games. With a focus on impact gaming, diversity, and inclusion, Sea Monster Entertainment is at the forefront of this development, empowering change through purposeful play and paving the way for a brighter future for the industry.