Neonhive Expands into Publishing: A New Chapter

Neonhive, a renowned PR and marketing agency, is venturing into the world of publishing with its inaugural titles, Harvest Hunt and Slopecrashers. According to director Korina Abbott, this move is a natural progression for the company, which has been thriving since its inception. The idea of publishing had been simmering in the background for years, and the lockdown period accelerated this process. As an agency, Neonhive had been working with developers who were interested in self-publishing, and this sparked the idea of exploring the publishing route. With its strong industry connections and experience in supporting indie studios, Neonhive is well-positioned to take on this new challenge. By becoming a publisher, the company can unlock new funding opportunities, expand its services, and create a more sustainable business model. Neonhive is committed to maintaining its agency work while developing its publishing arm, with a focus on building a team that can deliver exceptional results. The company is open to a wide range of projects, as long as they align with its values and have strong commercial appeal. Abbott emphasizes that Neonhive will prioritize games that are innovative, engaging, and culturally relevant. The company is looking to sign a handful of games in its first year and will focus on providing comprehensive support to developers, from store page setup to sales and events. With a primary focus on Steam, Neonhive will also consider publishing games on consoles when it makes sense to do so. The company is excited to work with developers who share its vision and values, and is committed to building long-term relationships. As the industry continues to evolve, Neonhive is aware of the challenges that lie ahead, including discoverability, funding, and share of pocket. However, with its expertise, passion, and commitment to excellence, the company is confident that it can make a meaningful impact in the world of game publishing. Abbott concludes that Neonhive's goal is to do the absolute best job for its partners, focusing on building a team that can deliver exceptional results and create a lasting legacy in the gaming industry.