Predicting Nintendo's Next Move 10 Years Ago

When it comes to Nintendo systems, there are a few constants that can be expected. The first-party software is typically excellent, the consoles are often priced lower than their competitors, and the hardware is frequently designed around a unique gimmick. However, beyond these factors, it's challenging to predict what Nintendo will do next. Ten years ago, the company was facing disappointing sales and a significant loss, prompting CEO Satoru Iwata to consider a new business structure and explore the use of smart devices to grow the gaming business. This led to widespread speculation about Nintendo's future, with some analysts suggesting the company should release older games on mobile devices or invest in virtual reality technology. Despite the uncertainty, Nintendo ultimately focused on developing a new portable console hybrid, which would later become the Switch. The company also prioritized licensing its intellectual property for film and TV, resulting in successful projects like the Super Mario Bros. Movie. In hindsight, it's clear that Nintendo made some savvy decisions, but the company's path forward was far from certain at the time.