Maximizing the Potential of a Games Incubator

The initial stages of launching a new business can be challenging, and game developers are no exception. Fortunately, various initiatives and programs are available to provide support and guidance during this critical period. One such initiative is the incubator program, which offers a unique opportunity for new studios to gain valuable experience and expertise. Unlike accelerators, which focus on rapidly growing established businesses with a minimum viable product, incubators provide support over a longer period, often several months, and include mentorship. Some incubators also offer co-working spaces, while others cater to remote studios, such as the upcoming Tentacle Zone incubator. However, simply participating in an incubator program does not guarantee success. To maximize the benefits, it is essential to understand what to expect and how to make the most of the experience. This article will explore the best ways to get the most out of an incubator, with insights from alumni of previous Tentacle Zone cohorts. This guide will cover the benefits of participating in an incubator, what to consider before applying, what to expect from the program, how to maximize the experience, and what to do after the program ends. The primary purpose of participating in an incubator is to learn the fundamentals of building and running a business. Seyed Nasrollahi, founder of Unifiq Games, notes that incubators can be particularly beneficial for new and smaller studios with little or no experience in the games industry. Nasrollahi highlights the importance of mentorship, stating that having mentors who provided long-term support and guidance was a significant benefit. He also emphasizes the value of demo days, where he had the opportunity to pitch his project to publishers and expand his network. Elena Höge, founder of Yaldi Games, echoes Nasrollahi's sentiments, stating that incubators provide a great opportunity for developers to meet others in similar situations and grow their network. She also discusses the other support systems that incubators can offer, such as peer-to-peer coaching and challenge discussions. Höge notes that these discussions can be a powerful tool for solving problems and gaining new perspectives. She also highlights the importance of mentoring, stating that mentors can become long-term connections and friends. Salman Shurie, founder of Gesinimo Games, agrees that forging connections was a key reason for participating in an incubator. He notes that the experience helped create opportunities that he was not aware of and enabled him to make a living from working independently on his games. Before applying to an incubator, it is essential to have a clear understanding of what you want to achieve. Shurie encourages studios to have a clear end goal for their project, whether it is preparing a pitch deck or completing a playable build. Höge adds that it is crucial to research the incubators available and ensure that the ones you apply for are the best fit for your studio. She notes that not all incubators are created equal, and some may offer more benefits than others. When evaluating an incubator, it is essential to look at what the program offers, including mentorship, networking opportunities, and access to industry experts. Shurie recommends speaking to people who have previously participated in the incubator to gain insight into their experience. To get the most out of an incubator, it is essential to be proactive and engaged. Höge notes that attending all the talks and connecting with speakers afterwards can provide valuable knowledge and insights. She also emphasizes the importance of choosing the right mentor for your situation. Nasrollahi adds that it is essential to be humble and willing to learn from others. He notes that attending all the incubator sessions can be challenging, but it is crucial to manage your time effectively to maximize the benefits. After the incubator program ends, it is essential to keep in touch with your peers and mentors. Nasrollahi encourages developers to act on the lessons they learned and study the recommended references provided by the instructors. Höge notes that small and new studios need to focus on growth, applying their newfound knowledge and network to unlock funding and build a sustainable business. She emphasizes that incubators can help prepare studios for the real world and provide valuable connections and knowledge. In conclusion, participating in an incubator program can be a valuable experience for new game developers. By understanding what to expect, being proactive and engaged, and having a clear understanding of what you want to achieve, you can maximize the benefits of the program and set your studio up for success. Our guides cover various aspects of the development and publishing process, whether you are a young game developer starting a new project or an industry veteran: - The hidden costs of indie game development - Rami Ismail's top ten tips on surviving the indiepocalypse - So, you want to establish your own game dev studio? - Is it a good time to be an indie dev?