Atari Shifts Focus to Retro Gaming

Atari, a brand synonymous with retro gaming, has undergone a significant transformation in recent years. With the appointment of new CEO Wade Rosen, the company has refocused its efforts on its retro roots, making strategic investments and acquisitions to strengthen its position in the market. One of the key acquisitions was Digital Eclipse, the developer behind the critically acclaimed Atari 50: The Anniversary Celebration collection. This move was followed by the acquisition of Nightdive Studios, a renowned remastering expert with a portfolio that includes Rise of the Triad: Ludicrous Edition and System Shock: Enhanced Edition. Atari also invested in Antstream Arcade, a subscription-based retro gaming service that offers access to over 1,400 games across multiple platforms, including Atari systems. Furthermore, the company invested in Polymega, a modular retro console that enables users to play classic games on modern TVs with enhanced features. In addition to these investments, Atari acquired two prominent websites: AtariAge, a community-driven platform for Atari enthusiasts, and MobyGames, a comprehensive database of video game information. These acquisitions demonstrate Atari's commitment to preserving its legacy and engaging with its dedicated fan base. Rosen emphasized the importance of passion and focus in driving the company's success. "When a company can bring passion to something, in addition to trying to execute on a high level, I think it's a disproportionate advantage," he stated. By concentrating on retro gaming, Atari aims to carve out a unique niche in the market and deliver high-quality experiences that cater to its loyal fan base. The company's internal projects, such as the Atari 2600+ and new game releases, also reflect its renewed focus on retro gaming. Rosen acknowledged that while Atari may not be able to compete with industry giants like Microsoft, Sony, or Nintendo, it can excel in the retro space by leveraging its rich heritage and expertise. When asked about the company's approach to acquisitions, Rosen highlighted the importance of finding synergies and shared values. "We look for companies that share our DNA, that are focused on a niche, and try to be really good at something rather than trying to be OK at a lot of different things," he explained. Atari's investment in Polymega, despite the company's history of delays and unfulfilled promises, was driven by its innovative approach to retro gaming. Rosen believes that Polymega's product is exceptional and that the investment will help the company overcome its logistical challenges. The acquisition of MobyGames and AtariAge raises questions about the company's responsibility to preserve these institutions, particularly if Atari's future is uncertain. Rosen acknowledged this responsibility, stating, "Do I recognize the responsibility? Absolutely. We try to think about worst-case scenarios and work through all those things." Ultimately, Rosen hopes that Atari's renewed focus on retro gaming will help the company regain its former glory and earn back the trust of its fans. By delivering on its promises and staying true to its heritage, Atari aims to create a new chapter in its history, one that is driven by passion, innovation, and a deep understanding of its loyal fan base.