Zelnick on GTA 6: "We Avoid Claiming Victory Until It Happens"

The news of the upcoming Grand Theft Auto trailer has generated immense excitement, with over 1.4 million likes and 479,000 reposts on Rockstar president Sam Houser's post. The hype is understandable, given the success of the previous game, which has sold over 190 million copies and generated over $800 million in revenue. Take-Two CEO Strauss Zelnick shares his thoughts on the upcoming game, stating that the company does not set specific expectations for future releases, instead focusing on being the most creative, innovative, and efficient entertainment company. Zelnick also discusses the company's strategy for navigating a turbulent market, citing the importance of innovation, creativity, and efficiency. He notes that the company has been able to weather the storm due to its moderate approach during the pandemic and its focus on rightsizing the team. Zelnick also expresses skepticism about subscription services, preferring the company's own membership program, GTA+, which has continued to grow. Despite the challenges in the market, Zelnick remains optimistic for 2024, emphasizing the importance of being lean, innovative, and creative to deliver high-quality entertainment experiences to consumers.