Discover Portal: The UK-Based Creative Agency Making Waves in Sweden

In the gaming industry, the name Portal might evoke memories of Valve's iconic puzzle series. However, for top Swedish developers and publishers, Portal refers to a UK-based marketing creative agency led by Josh Heaton. Heaton, a familiar face in the industry, previously ran Gamer Creative, an in-house creative agency that produced impressive ad campaigns for Sega, Creative Assembly, and more. In 2019, Heaton co-founded Portal with Elouise Godwin, and despite being based in England, the team has gained recognition for its branding and marketing work in Sweden, particularly among developers like Paradox, Fatshark, Avalanche Studio Group, and Raw Fury. According to Hampus Erlandsson, Head of Digital Marketing at Paradox Interactive, "Portal's expertise, creativity, and professionalism have been instrumental in our success." Stephan Hentze Nielsen at Fatshark and Ignacio Varas at Avalanche Studios Group also praised Portal's understanding, flexibility, and exceptional service. Heaton explains that the Swedish gaming market is fast-paced and growing, with a need for clarity and trust. "We showcase care by producing great work on time and keeping clients in the loop," he says. Portal is now eager to showcase its work to the rest of the world, including the UK. As a marketing creative agency, Portal specializes in advertising, branding, trailers, video suites, key art, and out-of-home placements. With a team of games industry veterans, including Josh, Elouise, Thomas Champion, Dean Smith, and Andy Applecoe, Portal stands out for its experience and expertise. Heaton says, "Although we started in 2019, we're older than we look. We've worked on many recognized game franchises and been nominated for multiple awards." The name Portal was chosen because it resonates with gamers and represents the agency's goal of providing creative results that are out of this world. Portal is a results-driven team, with notable projects including Age of Wonder 4, Warhammer 40,000: Darktide, and theHunter: Call of The Wild. Heaton is particularly proud of a community campaign for PDXcon Remixed, which featured an elaborate treasure map full of easter eggs. When asked about the key to success in the gaming industry, Heaton emphasizes communication, responsiveness, and high standards. "We have a core team of talented individuals who play games, love games, care about games, and strive for results," he says. Portal aims to become an essential creative partner in the global games industry, offering unrivaled marketing, video, and brand executions. With its games-focused approach and impressive work, Portal is making a name for itself as a leading marketing design agency. For more information, visit Portal's website.