Achieving Economic Sustainability in Your Business

The concept of sustainability is often misunderstood as solely being about environmental impact. However, at Yrs Truly, a gaming marketing agency, sustainability encompasses more than just ecological considerations. MJ Widomska, the agency's founder, emphasizes that a sustainable business is one that can endure for an extended period. She breaks down sustainability into three key pillars: economic policy, societal impact, and environmental footprint. According to Widomska, many gaming companies focus too much on short-term growth, which can lead to financial instability and neglect of their employees' well-being. Instead, she advocates for sustainable hiring practices, where companies prioritize long-term financial viability and create a stable work environment. This approach allows workers to feel secure, settle into their roles, and become integral members of their local communities. Widomska stresses that sustainable businesses must also consider their societal impact, which goes beyond just creating environmentally friendly products. It involves positively influencing workers, their communities, and the broader audience. By doing so, companies can create a loyal customer base and foster a positive reputation. Yrs Truly has successfully implemented a four-day workweek, which has resulted in increased productivity and employee satisfaction. Widomska believes that independent game studios can drive change in the industry by prioritizing sustainability and promoting diversity and inclusivity. By recognizing the needs of workers and audiences, the gaming industry can become more sustainable and equitable, ultimately leading to better outcomes for all stakeholders.