The Alarming Rise of Layoffs in the Games Media Industry

Recent headlines have highlighted the growing trend of layoffs in the games media industry, with many publications citing restructuring, supply chain issues, and a challenging market environment as reasons for the cuts. However, despite these challenges, one game has consistently been mentioned as a key factor in driving traffic to websites: Elden Ring. Carli Velocci, a freelance journalist who was laid off from her position as gaming editor at several Future publications, notes that the game's release led to a significant surge in traffic, which has since declined. The games media landscape is now marked by a skeleton crew of writers and editors, with many sites struggling to stay afloat. The layoffs have affected not only full-time staff but also freelance writers, who are often paid very low rates for their work. For example, Gamepur pays its freelancers $15 for short news pieces and up to $70 for longer articles. The payment structure incentivizes writers to produce more content, with bonuses awarded for meeting certain targets. However, this approach has been criticized for prioritizing quantity over quality and leading to burnout among writers. The situation is further complicated by the fact that many writers are not unionized, leaving them without access to collective bargaining power or protection from unfair labor practices. The Washington Post's decision to shut down its gaming vertical, Launcher, has been particularly surprising, given the section's strong performance and popularity among younger readers. Former Launcher staff have spoken out about the lack of transparency and communication from management, with some describing the layoffs as "vague, unexpected, and abrupt." The frequency and manner of these layoffs have raised concerns about the long-term viability of the games media industry. Many journalists are pessimistic about the future, citing the struggle to adapt to an SEO-dominated industry and the lack of profitability in digital media. The constant pressure to produce clickbait articles and guides has led to a decline in the quality of journalism, with many writers feeling forced to prioritize traffic and revenue over in-depth reporting and investigative journalism. As the industry continues to evolve, it remains to be seen how games media outlets will adapt to these challenges and find a sustainable path forward.