Apple's AR Headset Lacks a Clear Vision

The recent WWDC keynote by Apple began with a programmer whose idea took the form of a soap bubble, which he chased around the city, symbolizing the pursuit of innovation. However, this pursuit may be misguided, as the Apple Vision Pro, despite its technological advancements, shares the same unclear vision as its predecessors, HoloLens and Magic Leap. The Vision Pro boasts improved design and tech, but its purpose remains ambiguous. The device promises a mix of productivity and entertainment, but its applications seem limited. For instance, using it to work with Microsoft Office or watch stereoscopic 3D movies may not be enough to justify its existence. The iPhone revolutionized the tech industry by providing a fully capable computer that could fit in one's pocket, offering a clear vision for the future. In contrast, the Vision Pro's promise of virtual screens and interactive experiences may not be substantial enough to create a significant impact. Apple's lack of focus on gaming is also noteworthy, given the significant revenue generated by games on the App Store. The company's decision to play Apple Arcade games on a virtual screen using a PS5 controller seems unambitious, especially considering the potential of AR gaming. Other concerns, such as the cost, comfort, and battery life of the Vision Pro, may be addressed in future updates. Nevertheless, the device's current state raises questions about its potential to revolutionize the way people live and work. Ultimately, the Vision Pro's success will depend on Apple's ability to articulate a clear and compelling vision for its spatial computing technology. Until then, the device may remain a niche product, failing to live up to its promise of a radically different future.