PlayStation Unveils Initiative to Empower Indie Game Developers in India

PlayStation has launched a new initiative to support emerging independent game developers in India, providing them with the necessary resources to bring their games to market. The India Hero Project offers a minimum of $100,000 in funding, marketing support, access to development kits, technical assistance, and other promotional opportunities. Indian developers can also leverage PlayStation Studios' internal resources and expertise to enhance their game development capabilities. The project focuses on developers creating games for PS5, PSVR 2, and PC, with mobile games considered on a case-by-case basis. A comprehensive FAQ and application process are available for interested developers. According to Radhika Thakur, corporate strategy and development at Sony Interactive Entertainment, India has been a crucial development market for the global gaming industry for decades, with a growing demand for compelling gaming experiences. The India Hero Project aims to address key challenges faced by Indian game developers, including access to funding, expanding into new markets, and adapting games to international tastes. Program manager Sujith Sukumaran emphasizes that the project is designed to cultivate a new generation of game developers who can create innovative and engaging games for a global audience. With no strict limit on the number of developers the project can support, PlayStation is committed to providing resources and support to help Indian game developers succeed and thrive. The company recognizes the importance of diversity, equity, and inclusion in the gaming industry and aims to support underrepresented game developers worldwide. The India Hero Project is a key step towards achieving this goal, and PlayStation is constantly exploring new ways to support the gaming community in emerging territories.