Game Changers: Zoe Hobson, Runaway Play

GamesIndustry.biz's Game Changers series highlights individuals and groups making a positive impact on the gaming industry. Zoe Hobson, CEO of Runaway Play, is a prominent figure in this effort, working to create meaningful games that raise awareness about the world. As a mother of two and a leader in her field, Hobson is dedicated to promoting diversity and inclusion in the gaming industry. The #girlsbehindthegames campaign, which she helped launch, aimed to showcase talented women in the industry and encourage companies to hire more female employees. The campaign gained significant traction, with over five million tweet impressions on International Women's Day 2018. Hobson also initiated the "Walk the Runaway" campaign, which celebrated game developer fashion and challenged traditional perceptions of what a game developer looks like. Throughout her career, Hobson has worked to promote diversity and inclusion, recognizing that these values are essential for creating a better gaming industry. She emphasizes the importance of hiring more women and people from diverse backgrounds, not just in entry-level positions but also in leadership roles. By promoting diversity and inclusion, Hobson believes that the gaming industry can become more representative of the global audience it serves. Her own experiences as a woman in a male-dominated industry have driven her to push for change, and she encourages other companies to do the same. Hobson's commitment to creating a more inclusive and diverse gaming industry is inspiring, and her efforts have already made a significant impact. As she continues to work towards a more equitable industry, her message is clear: diversity and inclusion are essential for creating a better gaming industry for everyone.