A Comprehensive Guide to Securing Mobile Funding

Every company prioritizes its funding, as it is essential for developing new games, expanding studios, or transforming a gaming passion into a successful business. Without sufficient resources, none of these goals can be achieved. Even the most promising ideas require a compelling pitch, a high-quality presentation, and a relevant offer to secure funding from investors. This guide provides a detailed explanation of how to prepare a good investor pitch, based on a conference lecture given at the WN Dev Day Canada 2022. Before applying for funding, it is crucial to determine the purpose of the funding and how it will be utilized. This enables the identification of the deal format and the search for the right partner. There are several funding options available, including product funding without investing in the company, development funding that can be converted into company shares, development funding combined with company investment, and company investment. Each option has its advantages and disadvantages, and the choice depends on the specific needs and goals of the company. To increase the chances of securing funding, it is essential to research potential investors, prepare a high-quality presentation, and create a good application. The presentation should include information about the company, such as its foundation date, registration country, field of expertise, and technical stack. It should also provide details about the project, including its genre, art style, setting, target audience, and key gameplay or art references. Additionally, the presentation should outline the company's goals, expectations from the partner, and the required funding amount. The application should be clear and concise, providing all the necessary information about the company and the project. It is also important to be prepared to answer questions from potential investors, such as what the company is looking for in a partner, why it is developing a particular product, and what its goals and expectations are. By following these steps and being prepared, companies can increase their chances of securing funding and finding a reliable partner. Researching potential investors, preparing a high-quality presentation, and creating a good application are key to securing funding. It is also essential to be clear about the company's goals, expectations, and requirements, and to be prepared to answer questions from potential investors. By doing so, companies can demonstrate their professionalism and increase their chances of securing funding. The process of securing funding can be complex and time-consuming, but with the right approach, companies can increase their chances of success. It is essential to start looking for partners in advance, as good market research and contract preparation can take several weeks or even months. By being prepared and doing thorough research, companies can find the right partner and secure the funding they need to achieve their goals.