Lego and 2K Unveil Their Groundbreaking Partnership with Lego 2K Drive

In a recent interview with GamesIndustry.biz, Kate Bryant, head of licensing at Lego Games, and Alison Bakunowich, vice president of global marketing at 2K, delved into the origins of this partnership and the vision behind Lego 2K Drive. The game promises to deliver a unique blend of driving, exploration, and creativity, leveraging the beloved Lego brand to create an unparalleled gaming experience. Bryant expressed her enthusiasm for the project, highlighting the passion and dedication that 2K and Visual Concepts brought to the table. "It wasn't just about creating something amazing; it was about crafting an experience that embodies the essence of Lego," she said. "We're not just talking about a game; we're talking about a way of playing that's deeply rooted in the Lego philosophy." Lego 2K Drive is poised to revolutionize the open-world driving genre, offering players the freedom to explore, build, and customize their vehicles in a vibrant, Lego-inspired world. The game features a vast array of activities, including racing, mini-games, and challenges, as well as a robust Garage mode where players can bring their wildest creations to life. One of the key aspects of Lego 2K Drive is its focus on creativity and self-expression. Players can build and customize their vehicles brick by brick, using a vast library of Lego pieces to create truly unique designs. The game also features a dynamic transformation system, allowing players to switch between different modes of transportation, such as driving a car into the water and transforming it into a boat. The partnership between The Lego Group and 2K Games marks a significant milestone in the world of gaming, as two iconic brands come together to create something entirely new and innovative. With Lego 2K Drive, they aim to push the boundaries of what a Lego game can be, offering an experience that is both authentic and exciting. As Bryant noted, "Lego is all about creativity, imagination, and self-expression. We believe that this game embodies those values, and we're thrilled to be working with 2K to bring this vision to life." With its unique blend of driving, exploration, and creativity, Lego 2K Drive is set to captivate audiences of all ages, offering a gaming experience that is both fun and inspiring. The game is scheduled to launch on May 19, 2023, for PS5, PS4, Xbox Series X and S, Xbox One, Switch, and PC, and will be the first title in a multi-game partnership between The Lego Group and 2K Games. As the gaming industry continues to evolve, this partnership is poised to make a lasting impact, bringing the magic of Lego to a whole new level of interactive entertainment.