Time to Rethink the Nintendo Direct Format | Opinion

I often find myself underwhelmed by digital showcase events, which are supposedly the future of game announcements. However, I believe they can be dull and unengaging, requiring viewers to sit through numerous games that don't resonate with them in order to catch a glimpse of the few titles that do. In today's digital landscape, it's surprising that we haven't seen more creative or entertaining approaches to game announcements, especially from a industry as vibrant as video games. The latest Nintendo Direct, which took place in its usual February time slot, was lacking in major surprises, instead focusing on remasters, DLC, and enhancements to its Nintendo Switch Online service, including the addition of Game Boy and Game Boy Advance games. While this may not have alleviated concerns among nervous shareholders regarding Nintendo's plans to build on the success of the Switch, it's worth noting that a quieter lineup this year is understandable, given the impact of COVID-19 lockdowns on game development. Nintendo's reliance on digital options, such as its subscription service and DLC, can help keep players engaged during this period. My frustration with the latest Direct stemmed from something more fundamental - the formulaic approach to special editions, as seen in the reveal of The Legend of Zelda: Tears of the Kingdom's collector's edition. This formula, which typically includes a base game, steelbook, artbook, and small trinket, is applied across various titles, including Metroid Dread, Xenoblade Chronicles 3, and Fire Emblem Engage. The lack of creativity in these special editions is mirrored in the Directs themselves, which have become predictable and stale. The same pattern is repeated: a first-party game is showcased at the beginning, followed by a collection of niche indie and JRPG games, and then a minor first-party reveal. The 'big' showstopper is saved for the end, and even that can be predictable, as seen with the reveal of Zelda. I think back to Nintendo's 3D collection of Mario games in 2020, which, although a great collection, felt like the minimum viable product. It was a missed opportunity to create something more special, such as a fancy anniversary set or a digital collection of artwork. The Wii U era, although not the best for Nintendo, showed a company that was trying to innovate and create its way out of a difficult situation. When its lineup was lacking, Nintendo focused on Zelda: Breath of the Wild, making it one of the most successful launches in the company's history. The E3 event from that time still lingers in memory, more so than the ones where Nintendo presented dozens of titles. The Nintendo Direct concept has become stale, and it's time for a change. While I'm not worried about Nintendo's future, given its rich IP and game-making abilities, I am concerned about the lack of creativity and innovation in its approach to game announcements. It's time for Nintendo to lead the way in redefining how games are announced, just as it did in the past.