Crafting a Winning Pitch for a Renowned Intellectual Property

Preparing a pitch can be daunting, whether for funding or a publishing deal. The GamesIndustry.biz Academy offers guidance on pitching, recognizing the added intensity of pitching for an established intellectual property. Dlala Studios CEO Aj Grand-Scrutton presented a step-by-step guide at GI Live: London, highlighting his experience in securing deals for Battletoads and a Mickey Mouse game. Grand-Scrutton emphasized two types of pitches: the request for proposal (RFP) and the cold pitch. An RFP involves an IP holder reaching out to a developer, while a cold pitch is a non-specified pitch where the developer initiates contact. Before preparing a pitch, Grand-Scrutton advises studios to research the IP, understanding its tone, theme, and target audience. He suggests creating a list of IPs that resonate with the studio, investigating the IP holders, and reaching out to inquire about potential pitches. Grand-Scrutton stresses the importance of demonstrating passion for the IP and showcasing the studio's strengths, highlighting key team members and their experience. He also recommends including examples of inspirations, narrative elements, and visual style in the pitch. The goal is to convince the IP holder that the studio is the right fit for the project, demonstrating respect for the brand and a genuine passion for the IP. Ultimately, the pitch should convey how the studio's vision will benefit the IP holder and their property, showcasing a deep understanding of the IP and its audience.