Starbreeze Expands Roblox Presence with New Game Following Notoriety's Success

Starbreeze has announced plans to release a second game on Roblox, building on the success of its first title, Notoriety: A Payday Experience. Developed by Moonstone Games under license, Notoriety has garnered over 400 million visits and a 92% player approval rating, solidifying Payday as one of Roblox's top co-op franchises. In partnership with Gamefam, a leading immersive gaming and media company, Starbreeze aims to create a new experience that offers a fresh entry point into the Payday universe. This move is designed to connect with the existing Payday fanbase and attract new fans on the Roblox platform, which is seen as crucial for the franchise's growth. According to Matt Dixon, Starbreeze's chief growth officer, the company recognizes the importance of the dedicated Payday community on Roblox and seeks to provide more engaging content and immersive experiences. By collaborating with Gamefam, Starbreeze intends to create a new experience that complements Notoriety, further expanding the Payday universe on Roblox.