Why Self-Publishing is the Way Forward According to Inkle's Jon Ingold

Inkle co-founder Jon Ingold recently spoke at the Self-Publishing Toolkit event, discussing the benefits of self-publishing and why his studio has chosen to go that route. Ingold explained that Inkle started self-publishing out of necessity, but has since found that it allows for more freedom and flexibility. He noted that while publishers can provide technical support, distribution, and clout, these benefits come with a loss of control and autonomy. Ingold emphasized that self-publishing enables developers to make their own decisions, try new things, and pivot quickly when needed. He also highlighted the importance of considering what a publisher can offer and weighing it against the benefits of self-publishing. Ingold acknowledged that self-publishing can be challenging, especially for those without access to capital, but believes that it is often the best option for developers who want to maintain control over their work.