FirstLook Introduces Creators.gg, a Revolutionary Platform for Content Creators, in Partnership with IO Interactive and Brain Jar Games

FirstLook, a leading player relationship and marketing platform, has officially launched Creators.gg, a groundbreaking platform designed to connect game studios with content creators of all sizes, rather than just those with massive followings. The platform offers creators early access to playtests and unreleased content for multi-platform titles, including those from launch partners IO Interactive and Brain Jar Games. With over 10,000 creators already signed up during the beta phase, Creators.gg rewards performance over popularity, providing a more inclusive and rewarding experience. By posting content, tracking views, and achieving viewership milestones, creators can unlock rewards, similar to a 'battle pass for streaming'. The platform boasts low payout thresholds, instant bank transfers, PayPal withdrawals, and regional payment options, ensuring creators are fairly compensated for their work. According to FirstLook CEO Eden Chen, 'Our goal with Creators.gg is to foster stronger, more rewarding relationships between content creators and game developers, where every creator is rewarded fairly for their engagement, and has the tools and support needed to turn their passion into a viable career.' IO Interactive's social media and influencer manager, Gabriel Begorgis, noted that 'Creators.gg has simplified our creator campaign process, providing an intuitive platform with customization tools to build tailored experiences for our games, and direct engagement with creators to recognize their contributions and provide rewards.' Begorgis added that the platform has made it easier to work with creators of all sizes, from established influencers to smaller content creators, who are the backbone of any gaming community.