NCsoft Acquires Majority Stake in Indygo, Expands into Casual Mobile Market

In a significant move, Korean gaming powerhouse NCsoft has acquired a majority stake in Singapore-based mobile publisher Indygo Group, valued at $103.8 million, giving it a 67% ownership of the company. This deal also includes the acquisition of Vietnam-based casual game developer Lihuhu, which is fully owned by Indygo Group. Additionally, NCsoft is purchasing casual mobile game studio Springcomes, with the studio projected to generate KRW 28 billion ($18.9 million) in revenue by 2025, more than doubling its year-over-year growth. The company is also in discussions to acquire several European studios, further solidifying its expansion into the casual mobile market. This strategic move is part of NCsoft's broader initiative to pivot into the casual mobile genre, following the launch of its Mobile Casual Center in August 2025, led by industry veteran Anel Ceman. The company has also appointed user acquisition and data specialist Anthony Pascale, formerly of Miniclip, to support its growth in the casual gaming space. According to NCsoft co-CEO Park Byung-moo, the acquisition of Lihuhu establishes a critical foothold in the global mobile casual game market, positioning Lihuhu as a key hub for casual game development in the Asian region. Furthermore, NCsoft is exploring mergers and acquisitions with European studios and seeking business collaborations with multiple global game studios to drive the expansion of its casual game business. Anel Ceman noted on LinkedIn that Vietnam is emerging as a significant player in mobile casual gaming, with strong talent, rapid iteration cycles, and teams experienced in shipping and scaling games, and this acquisition marks the beginning of NCsoft's mobile casual expansion. NCsoft has also acquired a perpetual license for codebase software from a European analytics and liveops specialist and purchased an unnamed Slovenian mobile casual games studio to bolster its technical capabilities.