Sandbox Strategies Reflects on Two Decades of Evolution in the PR Industry

As Sandbox Strategies celebrates its 20th anniversary, senior PR director Valerie Norton and co-founder Corey Wade reminisce about the significant changes that have taken place in the gaming industry. Founded in 2005 by three former Rockstar Games employees, the agency has adapted to the shift from print media to online influencers and the rise of AI. With a people-centric approach, Sandbox Strategies has worked with various clients, including Codemasters, Activision, and Telltale, to promote games such as Dirt, Cabela's Big Game Hunter, and The Walking Dead. The agency has also successfully navigated the challenges posed by the COVID pandemic, embracing a more virtual and decentralized approach to business. As the industry continues to evolve, Norton and Wade emphasize the importance of building strong relationships with clients and staying ahead of the curve in terms of emerging trends and technologies.