Introducing the Games Growth Guild: A Free Community for Games Industry Marketers and Publishers

The Games Growth Guild, a new global network for games industry marketing and publishing professionals, has officially launched. This platform aims to provide a hub for knowledge sharing, connections, and opportunities, with members exchanging ideas and guidance on topics such as marketing strategies and live events. The guild will host regular talks and in-person events, including a partnership with GameDiscoverCo at the GDC Festival of Gaming in March 2026. Membership is free and open to games industry marketers, community leaders, and growth professionals. According to Eden Chen, founding advisory board member and CEO of FirstLook and Pragma, 'The Games Growth Guild brings together the industry's best to share practices and resources to help great games find their players.' The guild features experts from various backgrounds and companies, including indie studios, mobile companies, AAA publishers, and platforms. The advisory board includes notable industry professionals such as Eric Wood, Krystal Herring, and Nikki Lewis. Marketing and publishing professionals can apply to join the Games Growth Guild through its website. In an exclusive interview, Eden Chen discussed the idea behind the Games Growth Guild, its need in the industry, and how it will work. The guild came about from the idea that marketing and publishing professionals in the games industry lack a central hub for idea exchange and collaboration. The advisory board was assembled to represent the full ecosystem, with members selected based on their experience and willingness to give back to the community. The guild will feature a Discord forum for discussions, as well as real-world meetups around industry events. The inaugural event, 'Coffee & Conversations,' will be held during GDC week in partnership with FirstLook and GameDiscoverCo. Membership is free, but applicants will be verified to ensure the community remains relevant and valuable. The goal of the Games Growth Guild is to build a culture of shared growth, where marketing and publishing professionals can collaborate, share ideas, and learn from each other to drive progress in the industry.