US-Based Android Game Developers Can Now Retain Up to 95% of Revenue with Xsolla's Buy Button

Xsolla, a leading payment platform for game publishers and developers, has introduced its Buy Button for Android, allowing mobile game developers to initiate direct payments from within their Android games to a web-based checkout. This feature leverages recent changes in US regulations, which permit developers to offer external purchase options in their games for US-based users. As a result of a court decision in July upholding a 2023 judgment against Google, developers can now provide alternative payment options, similar to those allowed by Apple following a previous ruling. Xsolla has already launched the Buy Button for iOS developers. The launch of the Buy Button for Android represents a significant milestone in monetization and revenue potential for mobile developers, enabling them to retain up to 95% of their revenue from purchases on Android devices, compared to the traditional 30% app store fees. By linking out to developer-owned web stores, developers can establish direct relationships with their players. With rising advertising costs and tightening platform rules, developers need direct paths to reach and monetize their most valuable players. Xsolla's Buy Button for Android is designed for speed, simplicity, and scale, helping game creators respond to regulatory changes while future-proofing their revenue model. According to Chris Hewish, President at Xsolla, 'This is a major moment for Android developers in the US. We've created a compliant, conversion-first solution that's fast to launch, secure, and designed to put developers back in control of how they sell, scale, and engage their players.' Key features and benefits include a combined solution with Xsolla's Web Shop and Pay Station, offering a premium, fully branded checkout experience, a lightweight Android SDK that triggers a browser-based checkout flow, and access to dynamic SKU and catalog sync, cross-platform reward delivery, personalized promotions, player segmentation, A/B testing, and Offerwall features. Developers can deploy the Buy Button SDK and Web Shop integration with minimal engineering overhead, supported by Xsolla's global team and real-time reporting infrastructure.