Microsoft Suspends Xbox Game Pass Price Increase in Certain Markets

Microsoft has put a hold on increasing the cost of its Xbox Game Pass Ultimate subscription in several countries. According to a report by The Verge, an email was sent to existing customers stating that those on auto-renewal plans would not be affected by the price increase at this time. The countries exempt from the price hike include Germany, Ireland, South Korea, Poland, and India. However, new purchases in these regions will be subject to the updated pricing. If a customer cancels or repurchases their plan, they will be charged the new rate. Microsoft has also stated that users will receive at least 60 days' notice of any changes to their account, giving them the option to cancel or modify their subscription plan. Kari Perez, Head of Xbox Communications, clarified that the recent Game Pass update remains unchanged outside of these countries. Perez added that current subscribers in certain countries will continue to renew at their existing rate for now, in line with local requirements, and that advance notice will be provided before any price adjustments take effect. Earlier this month, Microsoft announced price increases for some Xbox Game Pass subscriptions, including Xbox Game Pass Ultimate, which increased from $19.99/£14.99 to $29.99/£22.99 per month. The company acknowledged that price increases are not well-received but stated that it is working to add more value to these plans alongside the price rises. In September, Microsoft also announced a second price increase for its Xbox Series X|S consoles in the US this year.