Dive into the Future of Mobile Gaming: Xsolla's 2025 Market Report

The latest Xsolla report for Q2 2025 is now available, offering in-depth analysis of the mobile gaming industry, including the far-reaching implications of the Epic Games vs Apple court case and its effects on mobile developers. According to Xsolla's chief marketing and growth officer, Berkeley Egenes, the gaming industry is entering a new era driven by regulatory shifts, evolving mobile ecosystems, and rapid advancements in cloud and payment technologies. The report highlights the significance of the US ruling, which now allows mobile developers to utilize third-party payment systems outside of the App Store, giving them greater control over their revenue. Xsolla president Chris Hewish notes that this new rule creates opportunities for developers to promote their web shops within their games and link directly to them. The report also examines global mobile market regulation, including upcoming spending caps in China and Japan's Mobile Software Competition Act, which will require major app stores to permit alternative storefronts. Furthermore, it discusses direct-to-consumer challenges, with a survey revealing that most EU developers lack a D2C strategy, citing customer acquisition as the main obstacle. However, 70% of respondents expressed plans to expand their D2C efforts. The report includes data from Sensor Tower, showing a 4% year-on-year growth in in-app revenue in 2024, with notable increases in strategy and puzzle games. Additionally, a Statista survey found that puzzle games are the favorite mobile genre among 26% of adult gamers in the US. Looking ahead, the report forecasts strong monetization growth in Latin America, South-East Asia, and Saudi Arabia, with the Asia-Pacific region recording the longest gaming sessions. The report also features an interview with Angela Meija, co-founder of Clever Plays, who discusses the marketing challenges faced by indie studios, emphasizing the importance of market research and clear messaging from the conception stage.