Sarah Brewster to Deliver Keynote at GamesIndustry.biz HR Summit 2025

Sarah Brewster, founder of Fresh Seed, a consultancy specializing in people and culture, has been confirmed as a speaker for the upcoming GamesIndustry.biz HR Summit, scheduled for October 2, 2025. Brewster's presentation, titled 'The new deal at work – psychological contracts in games,' will delve into shifting employee expectations and the measures studios can take to adapt. According to Brewster, 'Fresh Seed aims to foster more positive and healthy work environments that enable teams to flourish.' The company achieves this by bridging the gap between traditional HR practices and the unique needs of creative teams, leveraging a blend of positive psychology, emotional intelligence, and practical HR expertise to deliver tailored, human-centered solutions. Brewster will join an esteemed lineup of speakers, including Gina Jackson from Skillfull, Liz Prince of Amiqus, Nicky Ormrod from Sega Europe, and Simon Court and Dan Bobby of Value Partnership. The GamesIndustry.biz HR Summit 2025 will take place at The Royal Institution in London, with tickets available online, granting access to both the summit and the Best Places to Work Awards. The award winners will be announced during the summit, following the recent reveal of the finalists.