New Testronic CEO Outlines Vision: Focus on Quality Assurance, Not Acquisitions

The game services sector has experienced significant consolidation, with major players offering a wide range of services. However, Testronic's new CEO, Sharon Baylay-Bell, believes in focusing on a few key areas and exceling in them. Under her leadership, the company is concentrating on its 'Centres of Excellence': three core testing and localisation centres in the US, Poland, and the Philippines. Baylay-Bell emphasizes the importance of quality assurance, stating that it is the company's primary objective. Recent investment from TDC is being used to augment infrastructure, hire new staff, and improve office environments. The company is not pursuing acquisitions, instead opting to grow through alternative means. Baylay-Bell is keen to hire a chief technology officer to explore the potential of AI in testing, but believes that human expertise is still essential for delivering high-quality results. She predicts an increase in demand for Testronic's services in 2026, driven by the release of new games, but notes that the industry may not experience a full bounceback. Baylay-Bell aims to make Testronic the number one choice for quality assurance testing, prioritizing quality and competency over size.