Costco Discontinues Xbox Console Sales in the UK and US

In a recent development, Costco has ceased selling Xbox consoles in both its online and physical stores across the US and UK. This move was first reported by TheGamer, after a user on Resetera noticed that Xbox products had been removed from Costco's US online store, resulting in a 'We're sorry. We were not able to find a match' error message when searching for Xbox. Similarly, a Reddit user had also observed the disappearance of Xbox products from Costco's US website last month. GamesIndustry.biz has verified this information, finding that the previous Xbox console landing page on the US Costco site now displays an error message, and the video games page no longer features an Xbox category, although PlayStation and Nintendo categories remain available. An examination of the site's archives using Wayback Machine revealed that Costco had an Xbox category as recently as May 2025. The UK online Costco store has also removed Xbox consoles from its Gaming PCs & Consoles section, with only a Thrustmaster racing wheel appearing in search results for 'Xbox'. Archives from June 11, 2025, show that the Xbox Series X was listed for sale on Costco's UK website, but by August 6, 2025, it was no longer available. A visit to a physical Costco store in the UK on September 24, 2025, confirmed that only PlayStation and Nintendo products were on sale, while a nearby PC World store had Xbox Series X and Series S consoles available. A phone call to the customer service department of a separate UK store on the same day yielded the response, 'We don't actually have the Xbox anymore.' Although Costco has not publicly acknowledged the removal of Xbox products from its stores, GamesIndustry.biz has reached out to the company for a statement. Data analysis by Christopher Dring in October 2024 found that, for the first 40 weeks of 2024, only 19% of new Xbox Series X and S games were sold through retail channels, down from 26% in 2023. In contrast, 32% of new PS5 games were sold via physical retail during the same period in 2024, a decrease from 41% in 2023. Microsoft raised the price of the Xbox Series X in the US by $100 on May 1, 2025, citing 'market conditions and the rising cost of development', and announced another price increase due to 'changes in the macroeconomic environment'. Former Blizzard president Mike Ybarra attributed console price increases to profit issues, rather than tariff concerns. GamesIndustry.biz has contacted Costco for further comment on this matter.