Concerns Raised Among Ubisoft Employees Over Alleged Saudi Arabia Deal

Staff at Ubisoft expressed concerns to management regarding the company's alleged involvement with Saudi Arabia. A report published on September 10, 2025, by Game File's Stephen Totilo, revealed that some employees questioned the company's dealings with Saudi Arabia earlier in the year. This followed a report that Ubisoft leaders, including CEO Yves Guillemot, had accompanied French President Emmanuel Macron on a trip to Saudi Arabia in 2024 to meet with Saudi Crown Prince Mohammed Bin Salman and other leaders. A representative from Ubisoft's Social and Economic Committee asked management if seeking a contract with someone accused of crimes against humanity could damage the company's reputation. Management responded by stating that Guillemot's participation in the trip contributed to France's 'soft power' and that they do not comment on rumors. They also clarified that they distinguish between the Saudi Crown Prince and the Public Investment Fund, stating that taking money from the fund does not mean they share the same values. The Social and Economic Committee reportedly called this attitude 'naive' and felt that management did not address the potential impact on the company's image. In January 2025, it was reported that Ubisoft had partnered with Savvy Games Group, owned by Saudi Arabia's sovereign wealth fund, to create DLC for Assassin's Creed Mirage. Although Ubisoft has not confirmed this deal, they announced that Assassin's Creed Mirage will receive free DLC later this year, set in ninth-century AlUla, Saudi Arabia. When asked if the DLC is funded by the Public Investment Fund, a Ubisoft spokesperson stated that the update was made possible through the support of local and international organizations, providing access to experts and resources to ensure an authentic setting.