Xbox Cloud Gaming Expands to Select Vehicles through Microsoft and LG Partnership

Microsoft has announced that Xbox Cloud Gaming (beta) will be available in certain internet-connected vehicles, enabling passengers to stream and play games directly from the Xbox app. The announcement, made on September 9, 2025, via an Xbox Wire post, revealed that cars using LG's webOS Automotive Content Platform (ACP) will have access to Xbox Cloud Gaming (beta). To access Xbox Cloud Gaming streaming, an automotive data plan, internet connection, and an active Game Pass Ultimate subscription are necessary; a Bluetooth controller is also required to play the games. Chris Lee, vice president of Xbox marketing, emphasized that all services comply with driving safety regulations, meaning Xbox streaming is only accessible to backseat passengers. The feature transforms a vehicle's infotainment system into a comprehensive entertainment hub, according to Lee. This collaboration with LG is part of Xbox's broader strategy to expand its reach to new platforms, including mobile devices, PCs, and TVs. LG's webOS-based ACP will power in-car streaming for Kia's new European models and will be introduced in the upcoming Kia EV4, Kia EV5, and Kia New Sportage. The platform was first showcased in the Kia EV3 at the IAA Mobility show in Munich, Germany, on September 8, 2025. LG plans to supply its ACP to 20 million vehicles by 2030, aiming to lead the SDV market, as stated by Eunseok Hyun, vice president and head of LG Electronics' vehicle solution division, during a conference on September 9, 2025.