Unlock a New Revenue Stream by Porting Your Mobile Game to Web Browsers

Pavel Polovinka, head of publishing at Playgama, a platform for distributing and monetizing HTML5 games, explores the benefits of porting mobile games to web browsers. When transitioning from the mobile gaming market to the web, the process can be relatively effortless, and the markets can be compared to some extent. The web game market, although smaller, is growing and can provide an easy way to port mobile titles to HTML5 and distribute them across various web platforms. The potential revenue may be smaller than on mobile, but ignoring the web market means leaving money unclaimed. An example of this is how Playgama helped a mobile game distributor, StoreRider, find a new audience and revenue stream by porting two mobile games to the web. StoreRider, which distributes Android games on alternative stores, partnered with Playgama to enter the web game market. Playgama provided its services to optimize the games for web platforms, including WebGL compatibility, localization, and social features. The results showed over one million play sessions, a 20% day one retention rate, and a top position in the MSN top ten for several weeks. This experience demonstrates how mobile distributors can find a new revenue stream with minimal effort. The web gaming market is currently considered a secondary option for mobile developers, but it is more accessible in terms of marketing spending and user acquisition. With the HTML5 games market projected to grow to $31.9 billion by 2030, it is essential for mobile studios and distributors to consider entering this niche, which has never been easier.