Aonic Expands Portfolio with $250m+ Acquisition of Research Tech Firm Prime Insights

Aonic, a global gaming group with multiple studios, has announced the acquisition of Prime Insights, a research technology company, for a sum exceeding $250 million. This strategic move is expected to bolster Aonic's technology division, with Prime Insights set to collaborate closely with Exmox, a company that works with notable gaming industry players such as Playrix, Zynga, and Paxie Games. Aonic considers this its most significant acquisition to date. Prime Insights' founder, Benjamin Ritzka, will continue to lead the company as CEO and has reinvested a substantial portion of the transaction proceeds into Aonic, becoming one of the group's largest shareholders. With a workforce of 120 people across 17 countries, Prime Insights will now integrate with Aonic's existing firms to establish a unified global platform for awards and data, covering over 50 million consumers, 12 consumer brands, and generating annual revenues of more than $300 million. According to Aonic's CEO and co-founder, Paul Schempp, Prime Insights has been a disruptor in the research technology sector with its innovative approach to programmatic data collection for consumer insights. Schempp expressed his enthusiasm about the partnership, praising Benjamin Ritzka as a brilliant tech entrepreneur and Prime Insights as a powerful team. Ritzka reflected on the achievement, stating that the significant growth of Prime Insights over the years has been unprecedented in the industry, and this large-scale transaction validates the company's accomplishments. He also thanked his team for their hard work.