Nearly 40% of Chinese Gamers Show Interest in Generative AI in Games

A new report highlights a strong interest in generative AI among gamers in China, with nearly 40% expressing enthusiasm for its application in games. The report, which surveyed over 1,000 gamers, found that a significant majority are aware of the technology. Furthermore, 60% of Chinese game studios are already incorporating generative AI into their development pipelines, with notable examples including NetEase's integration of AI features into Justice Online Mobile. The report also touches on the popularity of esports and game livestreaming in China, as well as the growing importance of short video apps like Douyin and Kuaishou as key marketing channels for game developers. Additionally, mini games have emerged as a significant segment in China, with a large percentage of gamers playing these games and contributing to a notable portion of total player spending on video games.