Assassin's Creed Shadows Leads as Europe's Top-Selling New Title of 2025

According to newly released data from GSD, Assassin's Creed Shadows has secured the position of Europe's best-selling new game for 2025 thus far. As reported by The Games Business, this achievement sees Ubisoft's latest title outperforming notable competitors such as Monster Hunter Wilds, Split Fiction, and Kingdom Come: Deliverance 2. Notably, Split Fiction has emerged as the year's best-selling IP to date, reaching the sixth position on the Top 20 chart. The data, which was collected up until July 28, 2025, excludes sales figures for Clair Obscur: Expedition 33, as the game's publisher does not disclose this information to GSD. Furthermore, Nintendo's digital sales data is also not included. An examination of the overall chart reveals that Monster Hunter Wilds ranks seventh, while Kingdom Come: Deliverance 2 holds the tenth position, closely followed by Elder Scrolls 4: Oblivion Remastered at eleventh and Elden Ring Nightrein at thirteenth. Although AC Shadows leads as the best-selling new game, EA Sport FC 25 claims the top spot overall following its release in September of the previous year. Additionally, GSD analyst Sam Naji has shared data indicating that 71 million PC and console games have been sold across Europe so far this year, marking a 6% decline compared to the previous year. This includes 52 million digital games, which have seen a 3% decrease, and 19.7 million physical games, experiencing a 9% decline. During the first 19 weeks of 2025, the total expenditure on games decreased by 2% to €1.33 billion, with unit sales dropping by 9%. This decline is reportedly due to an 8% increase in the average selling price of games, resulting in gamers spending an average of €29 per game, compared to €27 in the previous year. Conversely, digital spending has risen by 8%, despite a 6% decrease in unit sales, attributed to a 15% increase in the average selling price of digital games from €22 to €25. In contrast, physical spending has decreased by 16%, with unit sales declining by a further 17%. The price of physical games has seen a slight 2% increase compared to the same period last year, rising from €39 to €40.