IGN Entertainment Renews Partnership with Gamescom Studio for Seventh Consecutive Year

For the seventh year in a row, IGN Entertainment has partnered with Gamescom Studio, promising an even more extensive and engaging experience. In addition to delivering live English and German programming from its production booth in Hall 7, IGN is expanding its reach to Japanese and Chinese audiences through localized content on IGN Japan and IGN China. Global English-language coverage will be available across IGN Entertainment's network, including IGN, Eurogamer, and Rock Paper Shotgun, while GamesIndustry.biz will provide event coverage. German-language programming can be accessed via IGN Germany and Eurogamer Germany, and Japanese and Chinese content will premiere on IGN Japan and IGN China, respectively. This year's event will feature premieres of highly anticipated titles such as Borderlands 4, Infinity Nikki, Stalker, High on Life 2, Marvel's Deadpool VR, Anno 117: Pax Romana, and Invisible Vs. The Gamescom Award show is scheduled to take place on the Gamescom Studio stage on Friday, August 22, with live streaming starting at 3pm CEST/9am EDT/6am PDT. "Our long-standing collaboration with Gamescom has become a cherished annual tradition for IGN Entertainment," stated Yael Prough, president of IGN Entertainment. "This year, we're taking our partnership to the next level by introducing localized programming in Japan and China, ensuring that more gamers than ever can experience the excitement of the show in their native language." Tim Endres, director of Gamescom, added: "Our partnership with IGN has been a cornerstone of the event for many years, and we're thrilled to have them back in Cologne. The expansion to include IGN Japan and IGN China teams highlights the growing importance of these markets for Gamescom, as we see increasing interest from Asian companies and audiences. "As part of Gamescom's hybrid approach, IGN plays a vital role in bringing the Gamescom Studio and the Gamescom experience to gaming communities worldwide." The Gamescom Studio livestream kicks off at 12pm CEST/6am EDT/3am PDT on Wednesday, August 20, and will run throughout the week until 5pm CEST/11am EDT/8am PDT on Sunday, August 24. IGN Entertainment is the parent company of GamesIndustry.biz.