Empowering the Gaming Industry to Grant Life-Changing Wishes

Make-A-Wish International has unveiled Infinite Wishes, a groundbreaking global initiative designed to harness the collective power of the video games industry to grant transformative wishes for children battling critical illnesses. Launched on August 13, 2025, this initiative responds to a significant surge in gaming-related wish requests, which include bespoke gaming PCs and meetings with game developers. Infinite Wishes provides a flexible and inclusive framework, enabling game companies to contribute to these wishes in a manner that suits their capabilities and resources. The initiative offers tiered partnership levels and non-financial participation options, allowing companies to engage in a way that aligns with their goals and budget. According to April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, "Infinite Wishes is about creating opportunities for the gaming industry to make a positive impact, whether through funding wishes, hosting livestreams, or inspiring new ideas for change." The initiative is guided by a Games Industry Advisory Committee comprising representatives from prominent gaming companies, including Square Enix, Bethesda, and Bandai Namco Entertainment. Wouter Van Vugt, Chair of the Make-A-Wish Games Industry Advisory Committee and Senior Director of EMEA Communications and Community Engagement at Bandai Namco Entertainment Europe, noted, "The gaming industry has a unique chance to demonstrate its compassion and make a lasting, real-world difference in the lives of children who need it most."