This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the enthusiasm and reach of the gaming community, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she said, emphasizing that the charity sees gaming not just as entertainment but as a powerful platform for social impact. According to Baxter, the event opens up new possibilities for partnership and individual involvement.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. By leveraging the interactive nature of games and the immediacy of live streams, Save Point aims to attract participants who might not be able to take part in traditional fundraising activities.
The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year. This collaboration signals the organization’s commitment to building lasting relationships with influential voices in the gaming world.
Baxter noted that the partnership is just the beginning: "It would be incredible to reach more people in this community with information about the work we do and why it’s important. I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Baxter also highlighted the learning potential of the event. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said.
The charity plans to use insights gathered from participants, viewers, and partners to refine future gaming‑centric campaigns, making each successive event more engaging and effective. In Baxter’s view, gamers and streamers are "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on this sentiment, noting that many gamers share a love for storytelling, imagination, and the escapism that games provide.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," which kicks off in November 2026.
The campaign seeks to shift public attention from the typical holiday gifts to the essential supplies that many children urgently need during the festive season. Baxter explained that for millions of children, the most critical deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or sweets. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026.
During this window, participants can set up their own fundraising livestreams, engage with their audiences, and encourage donations that will be directed toward the charity’s emergency relief efforts. Those interested in taking part can register their interest through the provided link, which will also supply guidance on how to set up a successful fundraising stream, including technical tips, best practices for audience interaction, and ideas for integrating game‑related challenges or milestones that can motivate viewers to donate. Beyond the immediate fundraising goal, Save Point aims to cultivate a community of gamers who feel a personal connection to Save the Children’s work.
By offering a platform where gamers can combine their hobby with philanthropy, the charity hopes to inspire ongoing advocacy and future collaborations. The event also serves as a testbed for innovative fundraising models that could be replicated across other sectors, demonstrating how digital entertainment can be harnessed for social good. In summary, Save Point represents a pioneering step for Save the Children, merging the dynamic world of gaming with the urgent needs of children worldwide. By inviting gamers, streamers, and their audiences to participate, the charity not only raises essential funds but also builds a bridge between two vibrant communities.
As the event approaches, the organization looks forward to learning from participants, expanding its network of supporters, and ultimately delivering life‑saving aid to children who need it most during the holiday season.