Krafton Achieves Record-Breaking Revenue, Fueled by Success of PUBG and Inzoi

Krafton, a prominent Korean publisher, has released its financial results for the first half of 2025, boasting revenues of ₩1.54 trillion ($1.1 billion), representing an 11.5% increase from the same period in 2024. The company's profits also rose by 9.5% to ₩703 billion ($505 million). Mobile gaming generated the largest share of revenue, at ₩960 billion ($690 million), followed by PC revenues at ₩543 billion ($390 million), and console revenues at ₩33 billion ($23 million). The growth in PC revenue is attributed to the popularity of PUBG: Battlegrounds, which introduced the 'Contender' character upgrade system in April. Meanwhile, Battlegrounds Mobile India (BGMI) continues to expand its presence in the country. Krafton also cited the impressive performance of Inzoi, a Sims competitor, which has become the fastest-selling Korean premium title to surpass 1 million units. The company plans to further develop Inzoi as a global franchise. Additionally, Krafton aims to invest in AI technology, having recently introduced 'Orak,' an evaluation benchmark for AI agents based on large language models. The company has collaborated with SK Telecom to develop a post-training method to enhance game-related inference performance, with the goal of refining these models and applying them to games that require complex reasoning and decision-making. Krafton has been expanding its portfolio, acquiring the adtech firm Neptune in April and investing in the Japanese advertising firm ADK Group in July. The company also acquired the US developer Eleventh Hour Games, the creator of the 2024 action RPG Last Epoch. Krafton is 'ramping up efforts to discover and grow new franchise IPs,' with 13 new game projects currently in development. The company plans to expand its internal studios and make targeted investments across various genres and regions. The PUBG universe is also set to expand, with PUBG: Blindspot scheduled to debut globally at Gamescom in August, and the extraction shooter Project Black Budget due for a closed alpha test later this year. However, Krafton is currently involved in a legal dispute with former Subnautica 2 lead developers, who have filed a lawsuit against the company.