This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, branded Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and content creators, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners in a shared experience,” Baxter explained.
“Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event lowers the barrier to entry and showcases the diverse ways people can support our cause.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. This collaboration exemplifies the organization’s strategy of leveraging established gaming personalities to amplify its message and reach.
Baxter emphasized that the partnership with TheKapFantastic is just the beginning. “Our goal is to forge lasting relationships with gamers, streamers, and their audiences long after the event ends,” she said. “If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have taken a significant step forward.
Success for us will look like a new cohort of supporters who are eager to game for Save the Children again, inspired by their first experience with us.” The charity also highlighted the learning potential inherent in this inaugural effort. “Because this is our first foray into a gaming‑based fundraiser, the insights we gather—from viewer engagement to donation mechanics—will be priceless,” Baxter noted. “We’ll use that feedback to refine and expand future gaming events, making them larger, more impactful, and more enjoyable year after year.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is pioneering a fresh, innovative standard for charitable support. She observed, “There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play.
By channeling that passion into tangible, real‑world change, we’re proving just how powerful and effective the gaming community can be when it rallies around a cause.” Save Point forms a key part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from material gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, “In the digital age, we can order almost anything with a tap of a screen.
Yet for millions of children this season, the items they’re waiting for aren’t toys or treats; they’re life‑saving deliveries that protect their health and future.” The event will be hosted online, allowing participants to register their interest and receive guidance on setting up a fundraising livestream. By broadcasting their gameplay, sharing personal stories, and encouraging viewers to donate, streamers can turn entertainment into a conduit for generosity. The charity hopes that the combination of competitive gaming, community interaction, and real‑time fundraising will create a compelling experience that resonates with both seasoned donors and newcomers.
In addition to the primary livestreams, Save Point will feature interactive challenges, leaderboards, and exclusive in‑game rewards to motivate participants. Viewers will be able to track donation milestones, unlock special content, and see the direct impact of their contributions. This gamified approach not only makes giving more engaging but also mirrors the collaborative spirit that defines online gaming cultures.
Looking ahead, Baxter expressed optimism that Save Point could become a recurring fixture in the charity’s fundraising calendar. “If this pilot proves successful, we envision expanding to larger tournaments, partnering with game developers for in‑game charity items, and even creating custom mini‑games that highlight the stories of the children we serve,” she said.
“The possibilities are endless, and the gaming community has shown it’s ready to lead the way.” Overall, Save Point represents a strategic blend of entertainment, technology, and philanthropy, aiming to harness the collective power of gamers worldwide to deliver essential aid to children in need during the holiday season. By inviting anyone with a console, a PC, or a streaming setup to join the cause, Save the Children hopes to turn countless hours of play into a lifeline for those who need it most.
For those interested in participating, registration details are available through the Save the Children website. Once signed up, individuals will receive step‑by‑step instructions on how to set up a fundraising stream, promote their event, and maximize their impact.
Whether you’re a casual player or a seasoned streamer, Save Point offers a unique platform to turn your love of gaming into meaningful, life‑changing support for children across the globe.