This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the global gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz. Baxter explained that Save Point was conceived as a way to bridge the gap between traditional charity drives and the rapidly expanding world of interactive entertainment. "We wanted a platform that would let us reach gamers not just as donors, but as partners and active participants," she said.
"Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive, allowing people of all ages and abilities to get involved and see the tangible impact of their support." To give the event a strong foothold in the streaming arena, Save the Children has teamed up with popular online creator and Twitch personality TheKapFantastic, who earlier this year helped the charity raise more than £5,000 through his own channel. Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and content creators beyond the two‑day fundraiser. "Our goal is to keep the conversation going after the streams end," she noted.
"If we can introduce more members of the gaming community to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who are eager to return for future events. Success, for us, will be measured not only by the money raised but by the new network of advocates we cultivate." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter stressed the importance of learning from the experience. "We’ll be gathering feedback from participants, donors, and partners to refine our approach," she said.
"Those insights will help us design even larger and more impactful gaming events in the years to come." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," emphasizing that the gaming sector is pioneering a novel, innovative model for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, and that channeling that passion toward real‑world change showcases the community’s potential for social good.
"When you think about it, gamers are storytellers at heart," Baxter observed. "We spend countless hours exploring virtual narratives, and now we have the chance to translate that narrative drive into tangible outcomes for children in need.
It’s a powerful reminder of how play can be harnessed for lasting, positive impact." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift public attention from the usual holiday gift‑giving mindset to the stark reality that millions of children will be awaiting essential deliveries this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than toys or sweets.
"In the digital age, you can order almost anything with a few taps," Baxter remarked, "but for countless children this season, the most critical deliveries are those that safeguard their health and future. Our message is clear: the power to deliver life‑saving aid is at our fingertips, and we need to use it." The Save Point event is scheduled for December 5‑6, 2026. During those two days, participating gamers will stream their gameplay, engage with audiences, and encourage viewers to donate directly to the cause. The charity has set up a simple registration portal where interested streamers can sign up, receive technical guidance, and access promotional materials to help them promote their fundraising efforts.
By blending entertainment with philanthropy, Save the Children hopes to demonstrate that charitable giving can be both fun and effective. The organization envisions a future where gaming marathons become a regular fixture on the charity calendar, complementing more traditional fundraising methods and expanding the pool of potential donors. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the enthusiasm and reach of the gaming community to address urgent needs faced by children worldwide during the holiday season. Through partnerships with creators like TheKapFantastic, a focus on inclusive participation, and a commitment to learning and iteration, the charity aims to set a new standard for how digital culture can be mobilized for humanitarian impact.
If you’re a gamer or streamer interested in joining the cause, you can register your interest through the provided link and receive all the necessary information to set up your own fundraising livestream. Together, the gaming community can help deliver the essential supplies that many children depend on this Christmas, turning screens and controllers into tools for real‑world change.