This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising initiative, dubbed Save Point. The new venture aims to harness the enthusiasm of gamers and the reach of online streaming platforms to generate vital resources for children in need during the festive period.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create a bridge that would let us interact with gamers not just as occasional donors, but as active partners in our mission," Baxter explained.
"Traditional fundraising events like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric fundraiser opens the door for a far wider audience to contribute in a way that feels natural to them." The event will feature a collaboration with popular content creator and streamer TheKapFantastic, who has already demonstrated a strong commitment to the cause by raising more than £5,000 for Save the Children earlier this year.
Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers, streamers, and everyday gamers alike. "Our hope is that after Save Point we’ll have a growing network of supporters who see gaming as a meaningful avenue for philanthropy and who will return for future campaigns," she said. According to Baxter, the success of Save Point will be measured not only by the amount of money raised but also by the new community of advocates it cultivates. "If we walk away with a fresh crew of gamers who are eager to champion our work and perhaps host their own streams for us, that will be a massive win," she noted.
"The feedback we collect will be invaluable as we refine our approach and scale up future gaming‑based fundraisers year after year." Baxter also highlighted the often‑overlooked role that gamers and streamers play in the charitable landscape, describing them as "the unsung heroes of fundraising." She pointed out that the gaming world is beginning to set a "new, innovative standard" for how charitable causes are supported, blending entertainment with purpose in a way that resonates with younger, digitally native audiences. "Gamers are storytellers at heart," Baxter remarked. "We love immersive narratives, imaginative worlds, and the sense of escape that games provide.
When we channel that passion toward real‑world impact, we showcase just how powerful the gaming community can be in driving lasting change." Save Point is integrated into Save the Children’s broader campaign titled "The One Delivery That Matters," scheduled to launch in November 2026. The campaign seeks to shift public attention from the typical holiday gifts to the essential supplies that many children desperately need during the winter months—food, medicine, warm clothing, and safe shelter.
"In the digital age, you can have almost anything delivered to your doorstep with a tap on a screen," Baxter observed. "For millions of children this Christmas, however, the most critical deliveries aren’t toys or sweets; they are life‑saving essentials that protect their health and wellbeing." The two‑day Save Point event will run from December 5 to December 6, 2026. Participants can sign up to take part in the fundraiser by registering their interest through the provided link, which will also supply guidance on setting up a personal fundraising livestream. By merging the excitement of gaming with a clear humanitarian purpose, Save the Children hopes to demonstrate that play can be a powerful catalyst for positive, real‑world outcomes.
Beyond the immediate fundraising goals, Save Point is envisioned as a learning platform for the charity. Baxter noted that because this is their first foray into a gaming‑centric fundraiser, the insights gathered—from viewer engagement metrics to donor conversion rates—will inform the design of larger, more ambitious events in the future. "Each piece of feedback is a building block," she said. "It helps us understand what works, what resonates with the community, and how we can continuously improve the experience for both donors and gamers." In summary, Save Point represents a strategic pivot for Save the Children, leveraging the cultural influence of gaming to reach new audiences, diversify fundraising channels, and ultimately deliver critical aid to children who need it most during the holiday season.
The initiative underscores the charity’s commitment to innovative, inclusive, and impactful philanthropy, inviting anyone with a love for games to join the cause and help deliver the gifts that truly matter.