This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, an event dubbed "Save Point." The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point gives us a platform to interact with gamers on both a partnership level and as individual donors," Baxter explained. "Not everyone can take part in a marathon or a traditional fundraising walk, so an event like this is far more inclusive and showcases how a different kind of supporter can make a tangible impact." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and their audiences long after the two‑day fundraiser concludes. "It would be amazing to reach a wider slice of this community with clear information about the work we do and why it matters," she said. "I’ll consider the event a massive success if, after it ends, we have a fresh cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning curve involved.
"There are countless learning opportunities embedded in this event. Since it’s our inaugural gaming fundraiser, the feedback we collect will be priceless and will help us design even bigger and better gaming‑focused campaigns in the years to come," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make gamers uniquely positioned to drive change: "Gamers are storytellers at heart.
We love imagination, we love escaping into new worlds, and we thrive on the power of play. When we channel that passion toward real‑world impact, we demonstrate just how powerful and effective the gaming community can be." Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the reality faced by vulnerable children: "Anything you can order with a tap of a screen can be delivered to your doorstep.
But for millions of children this Christmas, it isn’t toys or sweets they’re waiting for—it’s life‑saving deliveries that protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. During those 48 hours, participating gamers will host live‑streamed sessions, challenges, and community events, encouraging viewers to donate directly to Save the Children.
The charity will provide toolkits and guidance on how to set up a fundraising stream, ensuring that even newcomers to streaming can join the effort with confidence. Potential participants can sign up by registering their interest through the provided link. Once registered, they will receive detailed instructions on how to configure their livestream, tips for engaging audiences, and suggestions for in‑stream fundraising activities—ranging from speed‑run marathons to charity auctions of in‑game items. Beyond the immediate financial goal, Save Point aims to foster a lasting sense of community among gamers who care about humanitarian causes.
By creating a shared experience that blends entertainment with philanthropy, the charity hopes to inspire ongoing advocacy and future collaborations with the gaming sector. In summary, Save the Children’s Save Point represents a forward‑thinking approach to fundraising, leveraging the reach and passion of the gaming world to address urgent needs for children worldwide. It offers an accessible entry point for supporters of all skill levels, promises valuable insights for future campaigns, and underscores the transformative power of turning play into purposeful action.