This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The concept emerged from a broader ambition to deepen the organisation’s connection with the global gaming community, a goal articulated by senior fundraising manager Fiona Baxter in a recent interview with GamesIndustry.biz. Baxur explained that Save Point was "born from a wider desire to engage more with the gaming community," highlighting the charity’s intention to create a platform that resonates with both established gaming partners and individual enthusiasts. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said.
In other words, the charity is looking to diversify its supporter base by offering a fundraising format that aligns with the interests and habits of gamers, who may find traditional physical challenges less appealing. To give the event a strong start, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic.
The influencer, who previously raised over £5,000 for the charity earlier in the year, will serve as a flagship ambassador for Save Point, using their platform to encourage viewers to donate and to host live fundraising streams. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the two‑day window of the event.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter noted. She added that the ultimate measure of success will be the emergence of a new cohort of supporters who, after experiencing the event, choose to continue gaming for the cause.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us," she said. Because Save Point is a brand‑new fundraising format for the charity, Baxter also highlighted the learning potential embedded in the initiative.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she explained. The charity plans to analyse data on viewer engagement, donation patterns, and streamer participation to refine future campaigns. Baxter described gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support.
She argued that the shared love of narrative, imagination, and immersive experiences among gamers creates a fertile ground for turning leisure into impact. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign seeks to shift public attention from material gifts to essential supplies that children in crisis need during the festive period. Baxter stressed that, for many children, the most valuable deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or sweets.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed, drawing a parallel between the convenience of online shopping and the urgent need for life‑saving deliveries to vulnerable children. The event itself is scheduled for December 5 and 6, 2026. Participants can sign up by registering their interest through a dedicated link, which will also provide guidance on setting up a fundraising livestream.
Once registered, gamers can choose to stream their gameplay, host charity auctions, or organize community challenges, all while encouraging viewers to donate directly to Save the Children. Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gaming‑based philanthropists.
By showcasing how digital entertainment can be leveraged for social good, the charity hopes to inspire other organisations to explore similar collaborations. The event also serves as a proof‑of‑concept for future initiatives that could integrate emerging technologies such as virtual reality, blockchain‑based donation tracking, or interactive in‑game charity events. In summary, Save Point represents a strategic pivot for Save the Children, aligning the charity’s mission with the evolving interests of a digitally native audience.
By partnering with influential streamers, offering an accessible fundraising format, and embedding the event within a larger campaign that highlights critical winter deliveries, the organisation is positioning itself at the forefront of innovative charitable fundraising. The hope is that this two‑day gaming marathon will not only generate immediate financial support but also lay the groundwork for a sustained, collaborative relationship with the gaming community, turning pixels and play into tangible, life‑changing outcomes for children around the world.