Save the Children Unveils Its Inaugural Gaming and Streaming Charity Event Named Save Point

This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event dubbed Save Point. Scheduled for December 5‑6, 2026, the campaign merges the excitement of video‑game culture with the power of live streaming to rally support for children in need.

Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to interact with gamers and streamers that felt natural and inclusive,” Baxter explained.

“Not everyone can sign up for a marathon or a cycling challenge, but a gaming marathon is something many people can join from the comfort of their own homes.” The event is built around a partnership with prominent online content creator and streamer TheKapFantastic, who has a proven track record of supporting the charity – having raised more than £5,000 for Save the Children earlier in the year. Together, they will host a series of livestreams, gaming challenges, and interactive donation drives, inviting both seasoned supporters and newcomers to contribute.

Baxter highlighted that the real aim of Save Point goes beyond a single fundraising sprint. “We hope to forge lasting relationships with gamers, influencers, and their audiences,” she said. “If we can demonstrate the impact of our work and why it matters, we’ll turn casual participants into a dedicated crew of ‘gaming for good’ advocates who return year after year.” The charity also sees the event as a valuable learning platform.

Since this is Save the Children’s first foray into a gaming‑centric fundraiser, the feedback gathered will be essential for refining future initiatives. “We’ll be analysing what works, what doesn’t, and how we can scale up to create even bigger, more effective gaming events in the future,” Baxter noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter praised the gaming sector for "setting a new, innovative standard" in charitable engagement. She observed that the community shares a love of narrative, imagination, and immersive experiences, which can be harnessed for real‑world change.

"When we channel that passion into tangible actions—like donating to deliver food, medicine, warm clothing, or safe shelter—we showcase just how impactful the gaming world can be," she added. Save Point is a component of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the focus of Christmas gifting from material presents to essential supplies for children who are enduring hardship.

Baxter emphasized the contrast: "Anyone can order a gadget or a toy with a few clicks, but for millions of children this season, the most critical deliveries are life‑saving essentials, not toys." Participants can register their interest through the Save the Children website, where they will receive guidance on setting up a fundraising livestream, choosing a game, and promoting their stream to attract donations. The charity will provide promotional assets, donation tracking tools, and on‑air shout‑outs to help streamers maximize their fundraising potential. In addition to the live streaming component, Save Point will feature community‑wide challenges such as speed‑run marathons, cooperative multiplayer sessions, and creative contests where viewers can submit fan art or in‑game achievements for recognition. Sponsors from the tech and gaming industries are also slated to contribute, offering prize packs and matching donations to amplify the fundraising total.

Baxter expressed optimism that the event will reach a diverse audience: "The gaming community is global, varied, and incredibly engaged. By meeting them where they spend time—on platforms like Twitch, YouTube, and Discord—we can spread the message of our work to corners of the world that traditional campaigns might miss." She added that the ultimate measure of success will be the number of new supporters who continue to champion the cause beyond the two‑day window.

The charity anticipates that Save Point will not only generate a significant sum of money for emergency supplies but also raise awareness about the broader issues affecting children worldwide—conflict, displacement, poverty, and climate‑related crises. By aligning the excitement of gaming with the urgency of humanitarian relief, Save the Children hopes to create a replicable model for future collaborations between the nonprofit sector and the digital entertainment industry.

As the launch date approaches, the organization encourages anyone interested in gaming, streaming, or charitable work to get involved. Whether you’re a casual player looking to host a small fundraiser or a professional streamer aiming to mobilise a large audience, Save Point offers a flexible framework to turn digital play into tangible impact for children who need it most.

For more information, to sign up, or to explore partnership opportunities, visit the Save the Children Save Point landing page and follow the official event hashtags on social media. Together, the gaming community can help deliver the gifts that truly matter this Christmas.