July 2025 Jobs Roundup: Notable Appointments in the Gaming Industry

Tracking the latest movements in the gaming industry can be challenging, which is why we provide regular updates on new appointments and transitions. To submit updates from your company, please email newhires@gamesindustry.biz with details of the appointee, their new role, and their previous position. The Lego Group has appointed Fredrik Loving as Senior Vice President and Global Head of Lego Games, bringing over two decades of experience in the gaming industry. Loving's career began in 2007 at Dice, where he worked on the Battlefield franchise as a producer and development director. He later became Head of Studio and General Manager in 2013, leaving in 2017 to co-found Goodbye Kansas in Los Angeles. Loving then held executive roles at Psyop and Spin Master, serving as President of Digital Games at the latter from 2020 to 2025. "I'm grateful for my time at Spin Master and excited to join the Lego Group, a brand I've admired for years," Loving said. King has also made a key appointment, hiring Thomas Wakelin as Social Media and Content Manager. Wakelin previously worked at The Lego Group as Global Digital Marketing Manager from June 2023 to June 2025. His career in the gaming industry began with an internship at Microsoft in 2014, followed by roles at Microsoft and King. "I'm looking forward to starting my new position and creating incredible partnerships and campaigns with players worldwide," Wakelin said. Jonathan Zweig has joined Keywords Studios as Chief Revenue Officer, where he will work closely with the company's studios and teams to enhance delivery through technology-enabled capabilities. Zweig previously served as Chief Commercial Officer at Riot Games and held senior leadership roles at Activision Blizzard and The Walt Disney Company. "Keywords Studios has built an impressive global presence, and I'm excited to work with our partners to support their goals and unlock new opportunities," Zweig said. Sumo Digital has promoted Lucy Smith to Senior Level Designer, a role she has earned through her hard work and dedication since joining the company in October 2019. Smith started her career as a playtester at Hammerhead in November 2018 and has since held various design roles at Sumo Digital. Arthur Tolmie has joined Pixel Helix as Chief Communications Officer, bringing his expertise in community management and marketing to the company. Tolmie previously worked at Frontier Developments, 2K, and Xtreme Gaming, overseeing AAA campaigns for games like Borderlands 3 and Xcom 2. "Arthur is a high-energy, vibrant communications leader with a deep understanding of gaming franchises," Pixel Helix said. "He's known for his bold, creative ideas and ability to connect with players."