This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, titled Save Point. The initiative blends live streaming, interactive play and charitable giving into a single event designed to tap into the enthusiasm of the worldwide gaming community. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. “We wanted a platform where we could interact with the gaming world not just through one‑off collaborations but as an ongoing partnership,” Baxter explained.
“Save Point gives us the chance to reach both established gaming partners and individual supporters who might not be able to take part in traditional fundraisers such as marathons or galas.” Unlike a marathon that demands months of training and physical stamina, a gaming marathon can be entered from virtually any location with a computer or console. This accessibility, Baxter noted, opens the door for a more diverse range of participants.
“Not everyone can run a 26‑mile race, but many people can sit down, log in and play for a cause. It shows the variety of ways people can contribute and highlights the unique impact a different type of supporter can have.” To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic.
The influencer, who previously raised over £5,000 for the charity earlier in the year, will serve as the face of the campaign, hosting live streams, engaging with viewers and encouraging donations throughout the two‑day window. Baxter emphasized that the partnership with TheKapFantastic is only the beginning of a longer‑term strategy.
“Our goal is to keep building relationships with gamers, streamers and the broader digital community even after Save Point concludes,” she said. “If we can introduce more people to the work we do and why it matters, we’ll have taken a big step forward.
Success for us will look like a new cohort of gaming‑savvy supporters who want to collaborate with us again because of the positive experience they had.” The charity also sees the event as a valuable learning experience. “This is our first foray into a gaming‑centric fundraiser, so the insights we gather—from technical logistics to audience engagement—will be priceless,” Baxter added. “Those lessons will help us design larger, more ambitious gaming events in the years to come, refining the format each time.” Describing gamers and streamers as “the unsung heroes of fundraising,” Baxter highlighted how the gaming sphere is setting a “new, innovative standard” for charitable support. She pointed out that many gamers share a love for storytelling, imagination and escapism, values that can be redirected toward real‑world impact.
“When we channel that passion for play into tangible change, we demonstrate just how powerful the gaming community can be,” she said. Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing and safe shelter. Baxter underscored the urgency of this message: “Anything you can order with a click can be delivered to a doorstep, but for millions of children this Christmas, it isn’t toys they’re waiting for. It’s life‑saving deliveries that protect their childhoods.” The event is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to maximize donation totals. By combining the reach of popular streamers with the grassroots enthusiasm of individual gamers, Save Point aspires to generate a significant influx of funds while also raising awareness about the pressing needs of children worldwide. In addition to the live streams, the charity plans to incorporate interactive challenges, charity‑themed game modes and exclusive in‑game items that can be unlocked through donation milestones.
These elements are intended to keep viewers entertained and motivated to contribute throughout the marathon. The partnership with TheKapFantastic will also feature special giveaways and behind‑the‑scenes content, further incentivizing audience participation.
Overall, Save Point represents a pioneering effort to blend entertainment and philanthropy in a way that resonates with a digitally native audience. By leveraging the communal spirit of gaming, Save the Children hopes to not only raise critical funds for its holiday deliveries but also to forge lasting relationships with a new generation of supporters who view gaming as a vehicle for social good. For those interested in joining the cause, registration details and additional information on how to set up a fundraising stream are available via the Save Point sign‑up page.
The charity encourages anyone with a passion for games and a desire to make a difference to get involved, emphasizing that every minute of play can translate into tangible help for children in need during the most vulnerable time of the year.